Computerization (scripting) questionnaires
We carry out computerization of questionnaires (scripting) for statistical surveys and market research on the web with high customization. In order to ensure high quality data collection on the web (CAWI), our techno-statisticians provide the advanced scripting service following the state of the art.
Generally the computerization service is already included in our standard service, which generally consists in the data collection from the receipt of the questionnaire in word format to the delivery of the data file in excel or spss.
Do you want to collect data for your online surveys independently on your contact database, using professional computerization?
We offer our professional scripting service and online host for your projects. You send us the questionnaire in word format and we program it, we put it online and we provide you with the link and access to the host for checking and downloading the data. You check if the survey is computerized correctly and consistently with your needs and if necessary we make the necessary corrections.
If required, we also offer the service of downloading and sending data.
How we carry out online questionnaires
Making an online questionnaire is a critical point for one professional market research. A questionnaire must be constructed taking into account the essential rules in the methodology (such as the wording). The process for creating the web questionnaire is as follows:
- You send us the questionnaire in the format you prefer;
- We program it using some languages particularly suitable for the computerization of questionnaires;
- The format of the questions and in general the computerization will follow the indications coming from the world of methodology;
- You will be provided a form to manage the data file and a link to fill in the questionnaire.
To ensure high quality of the data collected - and this is especially true for CAWI surveys - we apply advanced techniques and methodologies to detect the cheaters and exclude them from surveys. In addition to the normal consistency and path controls we perform:
- Randomization of the order of questions on the page
- Randomizations of tables by column and row
- Adaptation of tables based on previous responses or responses from a database
- Multiple checks on acquired information (always via questions already asked or from database)
- Responsiveness of the questionnaires (PC, smartphone, tablet)
- Setting minimum compilation times per page and timer display
- Template customization (logos, colors, fonts)
- Insertion of screenout and / or quota constraints
If you want to learn more about online questionnaires, market surveys, market research, online research, contact us via the contact form, we will be happy to help you.